What is a B Corp?
This is a question we get all the time. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. At Cronin Mountain, we love the B Corp philosophy and the moment we discovered them, knew it would be a perfect fit for both our local outdoor-minded community and global brand ambition.
We believe in using business as a force for good
B-corps center their passion and purpose around using business as a force for good. When we first set foot on our rocks and took in our spectacular views, we knew we wanted to create an outdoor minded community and brand with personal transformation, outdoor adventure and giving back at the heart. Aligning with the B-corp mission helps us do all those things so much faster.
Positive impact on society and the environment
As an upcoming outdoor adventure company, we care deeply about the environment and our local community. It is important to us to meet the highest standards not only as we launch in summer 2022, but also all throughout our research and development stages too.
Our expansive team of engineers has helped us not only stay on track, but stay ahead of the game in understanding our 35-acre property, the wildlife and forestry practices needed to keep our National Forest and threatened Mexican Spotted Owl neighbors happy and healthy. And also how to properly create our vision into the reality that will earn us that prestigious B-corp certification we value.
We understand we must be the change we seek in the world
Be the change you wish to see in the world.-Mahatma Gandhi
Gandhi said it best and we understand why this is included in the B-corp Declaration of Interdependence. As outdoor adventure enthusiasts ourselves, we understand the power of literally blazing that first trail and doing things that have never been done before in order to create something impactful to others.
At Cronin Mountain, we have become aware of so many things that have become not only important, but vital to our mission and values and are excited to offer tremendous value to our clients and customers as we pave the way in the outdoor adventure, lodging and retreat industries in the Broadmoor area of Colorado Springs, CO.